A groundbreaking guide to surviving, thriving, and finding meaning in a world rocked by the outsourcing of jobs abroad and the computerization of our lives.Pink refers to the "left-brain" dominance of the Information Age which needs to be balanced with the artistic and holistic "right-brain" dominance of the Conceptual Age. Pink points out three factors that are fueling this change: Abundance, Asia, and Automation, and that right-brain thinking has become a critical component of successful companies who must compete with lower-priced workers from Asia. He outlines six essential high-concept, high touch aptitudes or senses that will be essential for success in the near future, and some are already essential in this age of outsourcing (excerpts below from pp.65-67):
- Design (not just function) - "It's no longer sufficient to create a product, a service, an experience, or a lifestyle that's merely functional. Today it's economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging."
- Story (not just argument) - "When our lives are brimming with information and data, it's not enough to marshal an effective argument... The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative." [and he uses digital storytelling as one of those examples!]
- Symphony (not just focus) - "What's in greatest demand today isn't analysis but synthesis--seeing the big picture and, crossing boundaries, being able to combine disparate pieces into an arresting new whole."
- Empathy (not just logic) - "But in a world of ubiquitous information and advanced analytic tools, logic alone won't do. What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man tick, to forge relationships, and to care for others."
- Play (not just seriousness) - "Ample evidence points to the enormous health and professional benefits of laughter, lightheartedness, games, and humor."
- Meaning (not just accumulation) - "We live in a world of breathtaking material plenty. That has freed hundreds of millions of people from day-to-day struggles and liberated us to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.
I will continue his discussion of Story in a later blog entry. Dan Pink's book goes along very well with Friedman's book, but provides much more practical suggestions about how to make the transition (something he calls a "Portfolio" of strategies at the end of each chapter on the "six senses").